Practical AI for small business

Win the little
things.

You don't need to blow up your business. You need to win the small things, one at a time.

Practical AI — and the small fixes around it — for small businesses, contractors and trades, and solo owners buried in admin who can't afford to start over.

small ball, noun — a strategy for progressing toward a goal by small steps or by addressing small matters.
— Merriam-Webster
Small steps beat big expensive changes — including with AI.
Who's behind it

Most AI consultants have read about business. I've run one.

I helped take a business from about $4 million to roughly $50 million in under seven years — not on one big swing, but by attacking process, friction, and the small inefficiencies that quietly bleed a company. That's the discipline behind Smallball, now with AI doing the repetitive work.

Most people selling AI have never made payroll or fixed a broken workflow with real money on the line. I have. That's the difference between advice and judgment — and it's why I start you with small, provable wins instead of selling you a transformation.

~$4M ~$50M
in under seven years — by winning the small things, one at a time
What we do · AI, without the hype

You don't need an AI overhaul. You need a few wins that save real time.

Everyone's telling you to transform everything with AI. We do the opposite: a few small, practical AI wins — proven one at a time, then the next. Whether you run a small company, a construction or trades business, or you're a solo owner drowning in admin, here's where we usually start:

An AI coworker for the busywork

An assistant that handles the repetitive work that eats your day — email triage, drafting, summaries, document lookups, scheduling — so your people spend their time where judgment actually matters.

Automating repetitive admin

The small jobs that quietly cost hours: re-typing the same data between systems, building quotes and invoices, moving information from one place to another.

Customer follow-up & reviews

Follow-ups that are automated but still personal, review requests that don't slip through, and the common questions answered before they pile up.

Messy info into clean docs & reports

Scattered notes and data turned into documented processes — and the reports nobody has the time to build.

Not every problem is an AI problem.

Sometimes the fix is a documented process, a cleaner handoff, or just deciding who owns what. We do that too — same method, same small steps. The AI sits on top of solid operations, and we help with both.

AI is a tool in the kit — not the religion.
Two ways to work with us

We do it for you — or we do it with you.

Same operator, same method, two different seats for you. Pick the one that fits how you like to run.

Both paths start the same place: the Walk-Through — a ranked list of your small wins, no obligation either way.
Path one · We do it for you

Three steps. Start with one.

Project-based: we build it, test it, document it, and hand it off. The same method delivers the AI and the operations work — plain, low-risk, repeatable.

01

The Walk-Through

Find the small wins

We walk your operation the way you can't, because you're inside it — and find the small, repeatable things costing you time, AI-fixable or not. You come out with a ranked list. No obligation to do any of it.

You get: a prioritized list of small wins, scoped and sized. Plain English, not a 40-page deck.
02

The Build

Put them to work

We build the small AI automations and fixes that turn the list into wins. The AI coworker lives here. One at a time, tested, working, handed off — nothing that needs you to babysit it.

You get: working automations and fixes, running — each one a small win that stays won.
03

The System

Make it stick

A win you can't repeat isn't a win. We document what we build and how your operation runs, so the improvement survives a busy week, a new hire, and your worst day. That's the part that compounds.

You get: clear, usable documentation — owned by name, built to outlast whoever's out sick.

What it costs — no mystery

Every engagement starts with the first win: $2,500 flat, quoted up front, done in about three weeks. It's a real deliverable, not an assessment — you end up with a working automation and the full ranked list of what else is worth doing.

Every build after that comes off your ranked list and is quoted before it starts. Most single builds land between $5K–$10K; connected systems that tie several steps together typically run $12K–$25K.

No retainer, no lock-in. Stop after any win and keep everything. And your $2,500 credits toward your next build if you keep going.

$2,500 flat
Your first win · about three weeks
  • A ranked list of the small wins in your operation
  • Your first automation — built, tested, live
  • Your team trained, everything documented
  • You own all of it
  • Credited toward your next build
Flat price, quoted up front. If we're not a fit, you keep the list and the win.
Book a walk-through
Path two · We do it with you

The Workshop. Keep winning — together, every two weeks.

Most AI help is a report you implement alone, or a black box you can't run when the consultant leaves. The Workshop is neither. Twice a month we get on a working call, fix the next small thing costing you time, and put AI on it — together, so you understand it and you own it.

01

Two working sessions a month

45 minutes, every two weeks. Screen-shared and hands-on — not status calls. We ship at least one real win every session.

02

Text me between sessions

Stuck on something? You don't wait two weeks. Direct text access, answers within one business day.

03

Everything documented

Recordings, takeaways, action items, and a running list of every win we've shipped — in one place you can see.

WALK
Find the win

The next small, repeatable thing eating your time.

FIX
Fix the process first

The step most AI consultants skip.

BUILD
Put AI on it

Built on the call, tested, working.

STICK
Make it last

Documented so it survives a busy week.

$1,500 / month
Month to month. No long contract.
  • Two 45-minute live working sessions
  • Unlimited text access between sessions
  • At least one win shipped per session
  • Your documented hub, kept current
  • You own everything we build
Limited to six clients at a time. Begins after your Walk-Through.
Start with a walk-through

A big, expensive overhaul has a lot of ways to fail. A small fix has almost none.

When you're a small business, you can't afford the big miss — payroll doesn't wait while a transformation finds its footing. So you win the way that actually works at your size: small, low-risk improvements that compound.

This isn't a softer promise. It's a more honest one. Anybody can sell you the AI rebuild. Far fewer will sit with your operation, find the two or three small things AI can quietly take off your plate, and set them up so they stay set up. That's the work — less glamorous, worth more.

The overhaul — one big swing, lots of cost, your whole operation riding on it.
Smallball — small AI wins, low risk, proven one at a time.
The compounding — every documented win is one you keep, not one you re-earn.

The wins are already sitting in your business.

The hours lost to repetitive work. The follow-ups that slip. The steps that break. You don't need a transformation — you need to start collecting them.

Not sure what to fix first? Let the advisor find it — free, three minutes →

Not ready to book? Tell me what's eating your week — I read these myself and reply personally.